6/15/2023 0 Comments Little cuties mandarin oranges![]() ![]() "I was struck by the notion that this fruit is 'made' for kids. "The mandarin's superiority as a consumer product only dawned on me when the Cuties commercial delivered its message." she writes. This is what led to the orange landing on a design blog. "'So kids can peel 'em." Each spot ends with the campaign kicker: "Kids love Cuties, because Cuties are made for kids." "You know why Cuties are so easy to peel?" The voice asks. And they have a very clever $20 million marketing campaign with cute commercials like this one you see above where a girl's voice asks, "You know why Cuties are small?" and she reaches for a Cutie and says, "'Cuz kids have small hands." In another, a girl in a tutu lies on a sofa and asks, "You know why Cuties are seedless? 'Cuz kids hate seeds." In a third, a little boy sits cross-legged on the floor, peeling a piece of fruit. ![]()
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